Inspire a countercultural view of work that affirms the dignity of every individual and drives sustainable community impact.

Become a trusted source of wisdom reshaping cultural perceptions of work (from instrumental to intrinsic value) and workers (from utility to dignity).

We will advance this vision by dedicating resources to:

  1. Equip individuals to identify and achieve their passions;
  2. Develop leaders with a healthy perspective on identity;
  3. Build communities elevating the conversation on work.

To work is a divine calling. We affirm honest work in any profession, whether white- or blue-collared, compensated or pro bono. We value people over profit and believe that joy and meaning are essential, not incidental, to work.

As workers, we are stewards. What we have is not ours alone. We manage our time, talents, and resources to meet the needs of others. We are accountable for producing goods and services that enable the community to flourish.

Our work is governed by integrity, excellence, and collaboration. That means we hold ourselves to strict ethical standards. We strive to deliver top-quality content. And we engage like-minded partners to accomplish shared goals.